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Natural and essential for health, protein is being embraced by even the most health-conscious consumers as a “permission to indulge” ingredient. It’s a fast-emerging and transformative shift in the way some consumers think – thanks to dairy protein, consumers no longer have to pick indulgence over health – they can have both at the same time.
In an era where health and well-being are at the forefront of everyone’s mind, recommended protein amounts are a constant discussion. Each country or organisation report of fairly similar recommended amounts, but what if these standards are out of date and not communicated accurately by the media and health professionals? It is time to modernize protein requirements globally!

Babies are the best. They’ll grow up to lead our future. But they need the best possible start in life. Through the world’s leading infant nutrition producers, our scientifically documented whey-based ingredients are the cornerstones of safe and highly nutritious solutions that promote healthy pregnancies and aid the growth and development of infants and toddlers.