Type of content created: Blog post

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In an era where health and well-being are at the forefront of everyone’s mind, recommended protein amounts are a constant discussion. Each country or organisation report of fairly similar recommended amounts, but what if these standards are out of date and not communicated accurately by the media and health professionals? It is time to modernize protein requirements globally!
In my analysis of the food and beverage market, I’m seeing a transformation in the breadth of how whey protein is being used, and who’s using it. I call it “mainstreamisation”. The English might not be perfect, but I think it’s nevertheless a very fitting description.