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Universities should use both organic search engine optimization (SEO) and pay-per-click (PPC) together to achieve their website goals. Each year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet their goals can be a challenge. This is where search comes into play.

Did you know your university’s website is one of the most important digital student engagement touchpoints you have at your disposal? Your website has the power to foster trust, build relationships, and bolster your reputation. But it can’t do any of that if it doesn’t function properly, particularly when it comes to speed. It seems simple enough, but almost half of web users leave sites that take three seconds or longer to load. So, it’s clear that page speed matters, but what can you do to speed up your site? We’ve got you covered.

In an increasingly competitive higher education environment, many universities are prioritizing digital student engagement to increase application numbers and boost overall student satisfaction. But, with the expansive range of student engagement platforms available, it can be difficult to assess if engagement efforts are actually making a difference. And even if student engagement increases, how much does that engagement move your organization towards its goals?